Marketing, Promoting & Sharing Your Medicine Practice
How can we effectively market plant medicine, a truly unique and unconventional practice? In the realm of marketing, it is imperative to shift our perspective from mere selling to sharing and expressing. A creative approach to showcasing our work becomes paramount, aligning our marketing strategy with our individual nature and practice. Understanding ourselves better not only aids in shaping our marketing efforts but also enhances the overall operation of our practice. Achieving alignment between our values and the nature of our work is crucial for success.
Given the various stigmas and legal complexities associated with plant medicine, it is essential to carefully consider the platforms on which we deliver our marketing messages. Listen in as I explain that while social media platforms play a significant role, it is advisable to gradually transition our audience to our own dedicated community and email list, valuing privacy and fostering a safer environment. You will learn that taking on a steady, calming, and inviting approach, rather than an aggressive or pushy one, ensures that our marketing message resonates positively with potential clients.
Listen to the Full Episode:
What You’ll Learn in Today’s Episode:
Why marketing for plant medicine is so unique.
How to shift your mindset around marketing.
How to avoid being limited or blocked on social media.
The importance of having an email list.
Why being consistent is important when setting up your practice.
Ideas Worth Sharing:
“We need to be mindful of how we market on social media and different technology platforms because we can be banned and we can be shut down due to the healing work that we do.” - Kayse Gehret
“When it comes to marketing, instead of selling, think of it as sharing and expressing.” - Kayse Gehret
“If you have a large part of your practice on social media, I encourage you as soon as possible to start bringing them over to your own community and your own email list. Your email list is incredibly important.” - Kayse Gehret
Resources:
Kayse Gehret: Instagram
